Businesses go under because they run out of cash. A business accelerates when it markets itself successfully. Your business is sustainable when the right foundations are put in place, and has all of the functions of the business allocated to responsible people who are motivated to succeed. ‘Your people are your asset’ should not be a token saying but should be your business mantra. Invest in your assets or your people should be done wisely and no money should be invested unless there is a return on investment.
This reflects the internet’s move into the social and collaborative era where reviews and consumer opinion play a large role in the marketing of a product. Already aware of the ‘spam’ potential of such an algorithim change, Google has made so the amount of links coming from these sites actually holds little value. On twitter in particular there are still lot of automated accounts or bots that are used to publish links and basically provide no real value to the end user. Instead the ‘social authority’ of the link destination is used as the main ranking criteria.
You could also simply be procrastinating. We usually only procrastinate with the tasks that we really don’t want to do. In these cases, it’s often best to get someone else to do them! Outsourcing is the key here–maybe you can trade services with another service provider or professional. But if you have to spend money, then just go for it. You’re more likely to double your income by focusing on the tasks you were meant for, instead of putting off the tasks that you hate.
Myth: There are other ways to get traffic better than SEO. No way! Ask ten people. The majority will say that search engine optimization is the best method to get traffic. Not to mention, organic traffic, which comes from search engine queries, has the highest click through rate.
For the purpose of this article, let’s say that you wish to hire someone to do the link building for you. Here is what you need. Find someone who is adept at writing and is a fast learner, especially when it comes to the Internet. His or her job will then be this, write articles long and short. 350 words and 100 words or even longer if necessary. Then have them optimize the articles they write according to your site. They then submit these to services like ezines, Linkvana or Syndicate Kahuna among others. You would also do well to teach them how to spin articles. Always have them link back to your main site and deep links.
So maybe you’ve run into a perfect job in the past, but because of the timing, you passed by the opportunity. Or maybe you were so focused on something else, that you missed an obvious clue. Instead of dwelling on the past, which you can’t change, vow to keep your eyes open and to look beyond the obvious.
The next step is to hire one person who is going to build the entire house, from the foundations to the roof, all by himself. He will be the bricklayer, the carpenter, the plumber, the electrician, the painter, the roofer and the landscape gardener. This one person will be responsible for every part of your dream home. Your plans will be reliant upon that one person and can only progress as fast as he can work.
If you want to get it right the first time, look or reputable suppliers with good backgrounds and track records. A list of suppliers can be found at different sites such as SaleHoo. Read the success stories of SaleHoo members as they share their experiences on how their business hit the big bang. Find out more if you are better off with drop shipping as SaleHoo provides you with a book on the basics and things that you should know all about drop shipping.